There are many elements involved in link building that you should be completely aware of. It’s not like you just like a website, and you can build a link with it. You have to judge a link for various metrics if you want to connect with it. Link building has a lot of effects on the ranking position of your website. So you have to make sure that you don’t connect with some silly and irrelevant websites. In this post, we will tell you about domain authority and anchor texts, which are among the most important metrics associated with link building.
Domain Authority – Is it important to check the DA score of a site?
Domain authority is a metric that refers to the authority of a website in the search engine’s eyes. Domain authority score shows how credible a website is to share higher positions on the SERPs. The DA score is calculated on a scale of 1-100. The higher score would be, the better its credibility in the eyes of search engines. A lower score means that it needs improvements and search engine optimization.
You must know that domain authority score is very important to check when you want to know how strong a domain is and what value it would bring to your site if you build a link with it. Today checking domain authority has become very easy because of online da pa checker. Below we have mentioned one of the most popular and reliable domain authority checker tools.
Domain Authority Checker – SmallSEOTools
The domain authority checker tool by smallseotools is considered one of the most efficient tools to serve the purpose. If you want to check da pa score of a website with which you want to build links, you can use this da pa checker for free. You have to copy the website’s domain address and paste it into the empty input box of tool. After inserting domain address, you have to click the ‘check authority’ button. The tool would make a quick analysis and would get you instant results. With this website authority checker, you can check the DA score of up to ten sites in one go.
Anchor text – Why is it important in link building?
Anchor text is where you have to paste the address with which you want to build links. Anchor text has a huge impact on the links, especially if you build links for better search engine optimization.
An anchor text would show Google the subject of the linking page is. This means that your site is linked with a page under the anchor text “DOMAIN AUTHORITY.” It would indicate that the linking page is all about domain authority. Google uses this information as a part of its algorithms to rank a website on its search results. Setting the anchor text is important in link building as it would help you drive more traffic to your site.
Here you should know that experts recommend that the site you link to have a better position than yours. The anchor keyword should have a high search density if you want the link to work.
In the past, people used to anchor as many links with the same keywords. Still, you must know that today the ranking algorithms of Google have changed, and the penguin updates treat this kind of link building as spam. This is why you should not focus on the number of links; instead, you should go for quality and higher authority.
Link Building after the spam updates!
Today you have to be very cautious when building links with too many websites with the same keywords/anchor text. This is because a huge quantity of links would be considered spam by the search engine. You should build links with the most credible and high-authority websites that already share a better position than you. Also, know that the most important thing in link building is relevancy. You can generate backlinks manually or you can generate backlinks for your website with the help of online backlink generator tools. These tools also generate quality links for your site.
If your website and the site you are linked to are not related in terms of niche, then there is no way that you will make a successful link. This is why we would urge you to always focus on checking the relevancy and DA score of the website you are linking to.
Also, know that in a single content post, you should never add links to more than two or three sites as it will alert the search engine. The number of links on your site would depend on the purpose you are using them for. Today links are used for starting a link-building campaign or for running a comparison with your competitor.
The fact and summary of the matter are that you have to religiously make sure you go for quality link building rather than connecting with low DA sites. The domain authority checker tools can help you a lot in this subject